Conference
CONFERENCE INFORMATION
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Conference Title
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: World Corporate Social Responsibility (CSR) Conference
- Creating A Virtuous Marketplace Towards A Sustainable Future
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Event Date
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: 12th & 13th October 2010
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Event Venue
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: Sheraton Imperial Hotel - Kuala Lumpur, Malaysia
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KEY BENEFITS
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- Discovering the key success factors of an ideal CSR Strategy
- Exploring practical methods to conduct compelling CSR Campaigns
- Leaning the benefits of CSR Branding and Cause Related Marketing
- Grasping feasible industrial approaches to protect the Environment
- Examining the impact of corporate responsibility in shaping the Society
- Understanding the advantages of corporate ethics on the Economy
- Analysing the paradigm of effective CSR Reporting
- Acquiring knowledge to overcome the challenges in carrying out CSR
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WHY YOU SHOULD ATTEND?
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The rising awareness of Corporate Social Responsibility (CSR) is changing the way businesses operate around the world.
It is a driving factor that is shaping corporate strategies and business principles towards a more sustainable future.
Business is no longer just about profitability, it is about the culture to create a compassionate marketplace.
CSR acknowledges that companies have an impact on the society, environment and economy through their operations,
products, services as well as through interactions with key stakeholders.
It involves efforts to manage this impact in order to add value to the company and to improve social, environmental and
economic wellbeing of the present and future.
Hence, companies need to be proactive in their CSR initiatives in order to remain competitive in the industry.
Corporate Social Responsibility (CSR) is an essential business aspect that companies need to prudently strategise to ensure
success and progress of the company’s future direction.
Approximately 80% of the top global brands are actively contributing towards CSR efforts, while many companies are still
at the threshold of their CSR initiatives.
This is the crucial time for companies to start or enhance their CSR programme, especially in the Asian region
where most companies are still not exposed to the concepts of CSR or have not acquired the right knowledge to start a CSR campaign.
The implementation of a proper CSR strategy will pave the way towards better business growth and sustainability.
It provides better accountability of the Triple Bottom Line (TBL) that focuses on organisational success in improving the welfare of people,
planet as well as profit and it is a good performance indicator in measuring the organisations wider impact.
The Corporate Social Responsibility (CSR) journey is a long path that requires continuous support from the corporate organisations.
Environmental conservation efforts that have received enormous respond from corporate companies to prevent climate change
includes carbon emission reduction, marine pollution control, wildlife protection, reforestation, waste management
and other green energy technological improvisation.
Social welfare contributions from corporate organisations towards social development includes sponsorship for education and
culture, financial and technology assistants to less fortunate communities, relieve aid to victims of catastrophe, medical
donations, health awareness and other initiatives to improve the lives of people.
Economically, corporate organisations play an important role in maintaining an ethical business environment that
emphasizes quality in products, work ethics and lifestyle.
This is achieved through company CSR policies to provide an encouraging work environment, optimistic employment
opportunities and an aspiration to improve the lives of our global community.
The CSR objectives can be achieved through the way companies conduct their businesses. Cause Related Marketing (CRM),
strategic partnership with charitable organisations and fund raising campaigns are some approaches to CSR that would
add greater value to the corporate brand as consumers are becoming more supportive of companies with a better CSR reputation.
Socially Responsible Investment (SRI) is also gaining more significance in the share trading market.
CSR Reporting is an important mission that companies need to take on in today’s competitive business world as more
emphasis is now placed on the accountability of CSR efforts.
This conference provides participants with valuable insights from experts across various industries.
Learn from their experience and share opinions on how to carry out an effective CSR
campaign and to overcome the challenges to leverage between profitability and compassion.
Gather practical information and skills to lead your organisation towards greater sustainability and
stronger market value.ake on in today’s competitive business world as more
emphasis is now placed on the accountability of CSR efforts.
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WHO SHOULD ATTEND?
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Presidents, Vice Presidents, CEOs, CMOs, COOs, Directors, Managers, Heads, Leaders and Professionals of:
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- Corporate Social Responsibility
- Sustainable Development
- Environmental Affairs
- Corporate Governance
- Corporate Communications
- Community Relations
- Corporate Affairs
- Public Relations
- Media Relations
- Branding
- Business Development
- Investor Relations
- Strategic Planning
- Human Resource
- Resource Development
- Risk & Compliance
- Marketing Communications
- Marketing
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From the following industries:
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- Banking & Financial Services
- Oil & Gas / Chemical / Petrochemical
- Healthcare
- Automotive
- Aviation
- Transportation
- Logistics
- Utilities
- Agriculture / Plantation / Environmental
- Construction & Property
- FMCG
- Computer & IT
- Telecommunications
- Service
- Advertising
- Consultancy
- Conglomerates & MNCs
- Government Institutions
- Others
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“It is not good enough to do what the law says. We need to be in the forefront of these [social responsibility] issues.”
- Anders Dahlvig, CEO of IKEA
FOR MORE INFORMATION
Andrew Lee
andrewl@emp-asia.com
EVENT BROCHURE
Conference & Masterclass Online Brochure
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