Why You Should Attend?

Social media is the term for a set of Internet tools that enable sharing and discussing information with other people in an interactive way, integrating technology, social interaction and rich media content. Driven by consumer, social media has transformed the methods of communication, creating informal communities with a wide variety of perspectives and shared meaning.

In the current scenario, social media is playing a significant role in how consumers participate and share information online. Through blogs, articles, videos, and podcasts, many can learn about what people think of a products or services offered as well as comparing reviews with competitive products and the industry as a whole. Customer feedbacks are immediately received and without costly advertising.

The use of social media as a marketing mix is better than using other options of marketing strategies for getting brand attention. It is cost-effective and it is the new "tool" for marketing and sales. Furthermore, social media opens up dynamic dialogue with audience allowing for interaction and personal connection. Social mediums are not only a way for businesses to interact with onsumers but also a source of networking and communication between people.

Furthermore, going through the changing phase from traditional marketing to adapt to the latest trend is not an easy task. This event will explore how this new media works in terms of advertising your brand. The flow will become apparent and the rules will become clearer. An effective conversation is required in order to reach out to the consumers. There is no longer one way conversation, but it is a two-way conversations and feedbacks are received
immediately.

The usage of social mediums also is not simply for broadcasting the brands. Most importantly to maintain the good relationship with consumers. Social media applied strategically for PR helps make a brand referential. When a brand becomes referential, it will keep growing. This is where the usage of social media is fully utilise.

This 2-day conference will provide an excellent insights on maximising the usage of social media on developing strategies to utilise it to the fullest and at the same time, establishing and maintaining a good relationship with consumers, introducing your brands to the audience in a right way and engaging long-term relationship with the audience.
 

Benefits of Attending the Social Media Event:

• Understand the importance of social media usage in today business environment
• Explore the changing audience and identify the main users of social media
• Discover how to measure the effectiveness of the social media marketing
• Learn how to effectively leverage the social media
• Uncover budgeting tips to keep cost down and effectiveness up
• Broaden the business network with industry peers and experts
• Glean knowledge and experience from the establish organisations practising social media
• Control the content published in social media platform to avoid unnecessary problems
 

Who Should Attend?

Target Audience - Directors, Senior Managers, Middle Managers, Heads, Leaders, and Professionals in charge of:

Platinum Broadcast Partner

Our Media Partner

mediaME.com is the first and leading portal for advertising and media professionals in the Middle East, boasting over 6,500 registered professionals. It is a user-generated content site, where users contribute creative work, jobs, media rates, company contact info, event info, news, press releases and more. Today, it has the largest database of information on advertising and media in the Gulf, Levant and North Africa. mediaME has been utilized by many advertisers to reach this highly specialized audience, through banner campaigns, mail shots, newsletter advertising, site branding activities, advertorials and other tools. mediaME was launched in December 2006, by MediaScope Ltd.

  

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